What Founders Are Saying

I have had the pleasure of working closely with Casey O’Brien through his work with Like-Minded and his depth of knowledge of the California wholesale market is truly exceptional. While my own experience is grounded in national sales strategy, Casey brings an unmatched level of insight into the nuances of California pricing structures, distributor dynamics, and regional market realities.

He has been an invaluable resource in connecting me with thoughtful California producers and in helping me better understand the complexities of building sustainable brand positioning within one of the most competitive wine markets in the country. Casey has a rare ability to translate pricing theory into practical, executable strategy — a skill that makes a meaningful difference for wineries looking to grow with intention.

I highly value his perspective and would recommend him to any brand seeking clarity and expertise in navigating the California wholesale landscape and beyond.

Casey O’Brien was amazing to work with! He assisted our winery for a month, consulting on our sales strategy for our two wine brands Brick & Mortar and Delta Wines. Casey’s ability to analyze our sales history, COGS, account mix, and on v. off-premise accounts in each of our distribution markets provided critical insights into our company’s sales that we had previously not evaluated. Casey was able to examine each of our distribution partners and measure their success, and our standing within each portfolio. Casey was key in making suggestions for a complete overhaul of our wholesale pricing nationwide as well as with our California broker which led to dramatic changes for both brands. Since implementing Casey’s suggestions for both brands, we have seem a dramatic increase in sales for both brands across many of our markets, including several wholesale markets we had considered “dead.” Casey has limitless energy and ideas for wine sales, bringing over ten years of sales experience to the table. Casey’s experience with both on and off premise accounts, market insights and needs has been invaluable to our company.